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Trellis Technologies2023

Reinventing the way drivers shop for car insurance

About Trellis

Trellis is a SaaS company that builds tools that make it easy to leverage user data to improve the experience of shopping for car insurance. We built a consumer facing platform (Savvy) that showcases the power of our policy scraper (Trellis Connect) and helps drivers find car insurance options that save them money.
(acquired by Gen Digital, Q1 2026)

Problem

Drivers need a simple way to compare and buy car insurance, but the current process buries them in forms and friction — leaving them confused, frustrated, and often abandoning the purchase altogether.

Hypothesis

If we can convince customers that the quotes we provide them match their current policy coverage and save them money, they will be more likely to switch on the spot.

Outcome

I refreshed the policy scraping experience and designed a net-new comparison shopping experience that exceeded our quote-to-sales goal. Check out the full case study to get all the details.

View full case study deck
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